Spotlight on The Amazon Author Formula Book and Workbook by Penny Sansevieri

I’m excited today to give a shout-out to a new set of works by a woman with whom I have interacted in her role in the publishing world. The Amazon Author Formula, written by Penny Sansevieri, gives a guided overview to those who wish/plan/intend to self-publish their writing on Amazon. Personally I’ve been working on something (since COVID!) and I will take a look at these to help me self-publish!

Here’s the scoop:

Amazon may be the largest platform for books—but without the right metadata, positioning, and advertising, even the best titles can go unnoticed.

The Amazon Author Formula Workbook by Penny Sansevieri helps authors take control of their sales trajectory by breaking down the critical components of an optimized Amazon presence. With a full suite of guided worksheets, the workbook addresses pricing strategy, keyword relevance, category alignment, description writing, Amazon Ads setup, and more. It also includes tools to help authors track performance over time—turning marketing into a measurable, strategic habit. The included access code unlocks free printable versions of all worksheets, making it perfect for authors who want a tangible, repeatable planning system across formats and series.

Penny Sansevieri is a publishing veteran whose voice has become synonymous with smart, focused author marketing. At Author Marketing Experts, she’s built a team dedicated to delivering tailored strategies that get results. Penny’s background includes everything from self-publishing and corporate PR to podcasting and course instruction—and her signature approach balances intuition with analytics. Her insights have helped authors land features in major outlets, climb bestseller charts, and, most importantly, build lasting reader relationships.

Instagram | Facebook | TikTok

Workbook: